Video_Editor.jpg
Video Production is a COMPLEX topic of study. Anyone can shoot a simple YOUTUBE-style video with a webcam - but to STAND OUT, video formats have to be EXCEPTIONALLY well done. There are companies that revolve around teaching the proper techniques:
http://www.getinmotiontour.com/

THE THREE STAGES OF VIDEO PRODUCTION
Proper "Video Production" can be broken down into the following three stages:
Video_ProdStages.png

Making EFFECTIVE VIDEO can be summed up with a few general rules:
  • Golden Rules
    1. PRE-PRODUCTION
      1. Have a clear and valued PURPOSE and a defined TARGET AUDIENCE
      2. RESEARCH
      3. PLAN
    2. PRODUCTION
      1. Make it LOOK good
        1. BLT& F Shots
        2. Graphics
        3. Typography
        4. Edits
        5. Transitions
      2. Make it SOUND clear
        1. Music
        2. Audio Capture
        3. Get CLEAN audio
        4. Normalize Gain
    3. POST-PRODUCTION
      1. Pace and work the EDITING

STAGE ONE:
Pre-Production
Pre-Production is all about effectively planning the FORMAT and CONTENT of your production. Although it's EASIER to simply "wing it" and start shooting without planning, experienced producers know that the final UNPLANNED product WILL be:
  • Inferior and amateurish
  • Harder to edit, and may require reshoots
  • Take more time to produce, and
  • Leave the producer with regrets


It's FAR cheaper to plan and "test out" your ideas on paper, before committing to the costly and time consuming process of shooting (production) and editing (post production) your video.
Pre-Production requires that you:
  • Identify the "Target Audience"
  • Define the final product, it's format and length
  • Define the concept and specific content
  • Storyboard your shots, and Script your dialogue
  • Assign timelines, areas of responsiblity and identify and book required resources
STAGE TWO:
Production
Set the stage, and shoot your "footage". If you're skillful at production, you'll be mindful of the things amateur productions don't pay attention to:
  • Lighting
  • Audio
  • Framing
  • Shots and Camerawork
  • Lead In and Lead Out
STAGE THREE:
Post Production
Editing the footage can be the most time consuming part of the process, and offers the most effective opportunities to enhance the production and give it a "professional" feel by adding:
  • Select or "trimmed" clips from your footage
  • Transitions between clips
  • Audio elements
    • Music
    • Voice Over Dialogue
    • Sound Effects
  • Titles and Credits
  • Text and Graphic overlays
  • Composited clips like greenscreened elements or matte elements
  • Special effects and filters that can clean up, or modify the original video clips Post Production also involves rendering and publishing the final product to the desired output format like DVD or web-friendly files

  • Planning (Pre-Production)
    • Concept
    • Scripting
    • Storyboarding
  • Acquiring Assets (Production)
    • Video & Photography
    • Audio
    • Animation
    • Graphics
  • Editing the Assets (Post-Production)
    • Assembling
    • Rendering

Production related forms




THREE TYPES OF VIDEO PRODUCTION
We currently have THREE different Video Production Methods, each demanding heavy skills at one of the
  • Adobe Premiere Video Editing
    • This is our most accessible editing system, because we can have 30 editing stations on the go at the same time (computer-based "desktop video" editing)
    • This demands focused POST-PRODUCTION skill with the software
    • Video footage is stored on hard drive, and then edited together to create a polished "piece"

  • Live MixingMulti-camera
    • This is used only a few times a year, as it takes considerable set up time, and we have only ONE "ANALOG Video Mixing System"
    • This demands considerable PRODUCTION knowledge and familiarity with the hardware (Cameras, Mixers, Microphones, Recording Decks)
    • Multiple cameras are fed into a video mixing board to create a production "on the fly"
  • Visual Communicator
    • This is a SINGLE STATION system that uses a TELEPROMPTER and COMPUTER to drive the production - it mixes PREPARED graphics, video and script to yields a professional looking news broadcast.
    • This demands considerable PRE-PRODUCTION preparation and effort
    • One or more cameras are connected to a computer, and prepared software prompts the narrator and mixes the show

GR11 & 12 VIDEO CHALLENGES
  • Get in the Game
  • Music
  • Halloween
  • In it for the Money

ACHIEVEMENTS & GAMIFICATION
(Let students invent achievements relevant to the instruction)
  • Frame-Up: Use of at least three different framing styles
  • Aspect Ratio: All elements use the correct aspect ratio
  • Sounds Fair: Use and proper citation of Creative Commons music
  • Sounds Balanced: Music levels are dynamically mixed to accommodate voiceovers
  • Sounds Clear: Narration has been de-noised


Why Video?

It's TOUGH to make video look professional
Here are some "low budget" exemplars
To Educate
Heritage Woods Secondary students produced this video to help with emergency preparedness.

As an Artform
The "Sour" video appears to keep production costs low using simple webcams and volunteer actors.
The AWESOMENESS of the the production is all due to the INCREDIBLE PRE-Production and POST-Production!


Check out SOUR and try to imagine how it must have been PLANNED

SOUR / 日々の音色 (Hibi no Neiro) MV from Magico Nakamura on Vimeo.







Great Video Links:
Video University: http://www.videouniversity.com/
Media College: http://www.mediacollege.com/video/
Desktop Video Design http://www.desktop-video-guide.com/index.html
4 Minute Fim School http://www.indymogul.com/4minfilmschool
Vimeo Fim School: http://vimeo.com/videoschool?utm_source=newsletter&utm_medium=email&utm_campaign=Dec2010
Film Riot on YouTube: http://www.youtube.com/show/filmriot
Downloadable Assets can be found at detonationfilms.com

5min Life Videopedia http://www.5min.com/




SHOOT TYPES

  1. STUDIO SHOOTS
    ie shots in room 202 - equipment can be optimized and placed for quality - the environment can be controlled
    1. Single Camera Interviews & Greenscreen shots
    2. Teleprompter "Visual Communicator" reports
    3. Live Mix Multi Camera Recordings

  2. FIELD SHOOTS
    ie shots in the halls, in other rooms, outdoors - equpiment needs to be portable, flexible and reliable - the environment is unpredictable and often noisy
    1. Candid Interviews
    2. Event Reports
    3. B-Roll footage

  3. REMOTE LOCATION (EVENT) SHOOTS
    ie shots in assemblies, the cafe, the gym - the "studio" is built away from home base - the environment offers some control
    1. EVENTS
      1. Remembrance Day Ceremony
      2. Musical & Drama Performances, Talent Shows
      3. Hockey Games
      4. Graduation Ceremony





Video Projects

What can you make video about? What your projects are about can be determined in one of three ways
  • VIDEO ARTIST DRIVEN
    • YOU decide what you want to spend your time and skills creating. Like Fine Art - the product is an artistic expression to serve YOUR needs. Sometimes it's just and experiment to help you learn something; sometimes it's to communicate something that you hope others will admire. You run the risk of being "self-indulgent" if your audience doesn't "get" your piece.
  • AUDIENCE DRIVEN
    • Your AUDIENCE dictates what they want to see
  • CLIENT DRIVEN
    • A "customer" dictates what they want you to create to help them communicate to their "target audience"


What do we NEED in the way of video projects in our school or community?
Who WANTS us to produce videos




THEORY:
FRAMERATE
  • 24 fps
  • 30 fps (29.97)

RESOLUTION
  • 1920x1080
  • 1440x1080
  • 1280x720
  • 720x480
  • 640x480

PIXEL ASPECT RATIO
  • .9
  • 1
  • 1.2