McNews-Example.jpg

OBJECTIVE: Create an EFFECTIVE graphic for display the McNews system
Demonstrate your skills with PHOTOSHOP and TYPOGRAPHY by designing a properly sized graphic for the McNews system.

  1. Find a NEED - click the CLIENTS link above!
  2. Create a NEW Photoshop canvas exactly 1280x720 pixels in resolution. Drag GUIDELINES that create an external margin of 100 pixels around the outside edge of the canvas. This is a "title safe" area that you can safely display text in.
    McNews-Template-2017.png
  3. Locate or compose an EXEMPLARY photo that can be used as a background for your graphic - (HINT consider Extreme Close Ups (ECU) in studio or in the field)
    Add the photo to an appropriately sized canvas in Photoshop
  4. CAREFULLY consider the "catchphrase" and choose the text CONTENT for your message - WHAT behaviour are you trying to influence WHO are you speaking to?
  5. Develop effective TYPOGRAPHY in Photoshop and
  6. Use "Save for Web" to produce and submit a JPG for our McNews Display system
    The FILENAME must be simple alphanumeric characters only. "Smith.Connor's McNews.jpg" should be "Smith_Connor_McNews.jpg"


EVALUATION:
  • TYPOGRAPHY
  • TECHNICAL COMPETENCE
    • Resolution, Anamorphic design, Skillful control of colour, styles and blends
  • OVERALL EFFECTIVENESS
    • AESTHETICS and APPEAL

TIPS
  • Leave an EXTERNAL MARGIN around the outside of the graphic
  • Avoid using RED lettering - it can "bleed" on television displays