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TYPOGRAPHY - Adding STYLE to Text
is the ART of arranging how text is displayed in your pieces.
For Example - here's the title for a Movie Poster project:
As the designer, you have choices with regard to the:
SHAPE of text - ie. TypeFace (Font), TypeStyle, PointSize, Spacing, TypeCase, Angle, Skew
COLOUR of text - Fill and Stroke, Dropshadow
The two objectives of typography in this class are
To ensure LEGIBILITY of your text (It has to be easy to read)
To maximize EFFECTIVENESS of your text (You want to make an impact on your viewer)
Using the four basic design principles (PARC) - you can "sculpt" a line of text into something much more effective.
The CONTENT of the title is enhenced by the FORMAT of the text
Some Typographical Techniques:
1. The Original Text
- legible, but not particularly effective. Typography is NOT about applying a bunch of filters, effects or layer styles to the text - it's about intelligently SHAPING and CRAFTING the text elements.
2. Adjust Group and Size
(Observing "Proximity" and "Alignment")
Split text into "Logical" phrases or groups
Emphasize important elements by increasing their point size (or by reducing the size of less important elements)
ALIGN top and bottom rows by adjusting or transforming their relative sizes
3. Pick contrasting TYPEFACES
Choose DISSIMILAR typefaces from different (but complementary) Font Families
SERIF, SANS, SCRIPT, SLAB, DECORATIVE
Choose TWO -
only two fonts are needed
- more is overkill
Adjust the size of the elements to ensure alignment. Varying sizes and fonts keep things looking interesting. Remember that the size should imply the relative importance of each element in the title.
4. Use COLOUR
to create Readability and Contrast
Alternate Fill and Stroke colours
USEFUL LAYER STYLES -
The outlines around text
Help to create CONTRAST and readibility
The colour within text
Use a STRONG, BOLD font with lots of fill area
What Font Should I Use?
Check out this article found by Cassandra:
Download this title and turn it into a work of art!
ALIGNMENT is deliberate, controlled and effective
PROXIMITY is used effectively to enhance the appearance
CONTRAST is used effectively to make the final piece more interesting
help on how to format text
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